02 AI Adoption · Starting with the work
AI only works once people work with it.
We establish what people will actually use, before anything gets built
For us, adoption is not the closing stage but the starting point — it determines what we build.
What this is about
The pilot runs and nobody uses it. That is rarely because the technology falls short. It is because nobody worked out how the job actually runs: where decisions are made, which step people skip, what gets agreed in the team meeting. Vendor adoption programmes measure activation — how many people logged in. That says nothing about whether the work changed.
What we do
- Observe the work as it runs now, alongside the people who do it.
- Record the baseline: which behaviour, which decisions, which lead times.
- Establish which change is feasible and which will founder on resistance or regulation.
- Anchor the new way of working in existing processes and meetings, not beside them.
What you get
- A baseline measurement
- Analysis of how decisions and work actually run
- An adoption approach anchored in process and meetings
An adoption retainer for as long as the new way of working cannot yet stand on its own.
When this is not for you
- Engagements where measurement is not permitted. This is our one hard limit: without measurement we cannot make good on what we promise.
- Organisations that have not started with AI at all.